Case Study
From Renting Attention
to Owning It.
How a premium tattoo artist stopped depending on boosted posts and built a brand that books itself.
The Client
Jesse Torres.
Premium Tattoo Artist.
Jesse is a black and grey realism tattoo artist with 11 years of experience. Based in California and regularly traveling to Nashville, he operates at the top end of his craft. Full day sessions only, no cover-ups, no compromises.
By the time we started working together, he already had 36.5K followers and a strong reputation built over a decade. On the surface, things looked fine. But looking fine and having a brand that works for you are two very different things.
Session with JesseGoogle Meet. Brand foundation session.
Content Strategy SessionDino and Jesse working through the content strategy live.
The Problem
He Had a Reputation.
He Didn't Have a Brand.
Jesse was boosting posts to stay visible. Bookings came in but the moment he stopped paying, everything slowed down. No organic engine. No system pulling people in on its own.
Leads weren't pre-sold. They'd land in his DMs with no real sense of who Jesse was. He had to spend hours convincing strangers of his value. People who should have been convinced before they ever reached out. Exhausting, inefficient, and completely unsustainable.
A reputation is what people who already know your work say about you. A brand is what complete strangers believe about you before they ever meet you. Jesse's reputation was strong. His brand wasn't doing any work.
The Process
Strategy and Execution. Both.
Over 2 months. Three 90-minute Dino Branding Consultation sessions covering brand, strategy, and execution. Not a hand-off. Built together.
01
Brand Foundation
Established full brand identity, positioning, and the specific associations he wanted clients to make the moment they landed on his profile.
02
Content Strategy and System
Defined content pillars, sub-niches, ideal viewer, posting cadence, and a complete dashboard with calendar and batching workflow.
03
Content Creation
Created and edited 10 to 15 pieces of content together. The strategy had actual execution behind it from day one.
04
Pre-Qualification System
Designed a backend system so inbound leads arrived already warmed up, trusting, and ready to commit.
05
Boosted Post Refinement
Refined how his boosted posts worked so they supported a brand people could connect with. Not just photos people scrolled past.
The Result
The Numbers.
→
After
42.5K
followers in 3 weeks
570K total views in a single month. 263K from organic alone.
Organic reach now nearly matching paid, after previously being close to zero.
Calendar fully booked. Multiple full day sessions per week.
Inbound leads arrive pre-sold and pre-qualified.
Jesse now has a brand asset that works for him around the clock.
Insights and Calendar
The Proof.
570K views. 263K from organic. Calendar stacked with full day sessions week after week.
Instagram Insights Feb 2026
Booking Calendar March 2026
Extended calendar view. Multiple clients per week.
Inbound DM Inquiries
The DMs.
Pre-sold, qualified leads reaching out consistently. Ready to book.
Content Performance
The Content.
Organic content pulling hundreds of thousands of views. Consistently.
334K views
132K views
35.5K views
16.3K views
13.8K views
"How about I hire you away already? So you can work on your own time with me as well as your other clients."
Jesse Torres, mid-engagement
"I've never been into a great service like this."
Jesse Torres, end of engagement
Ready to build a brand that works for you?
Book a free 30-minute brand foundation call. No pressure. Just clarity on where your brand stands and what it would take to get where you want to go.
Book your free call
Case Study
From Inconsistent Posting
to 15 Inbound Leads a Month.
How a premium Australian pool builder built a brand that commands authority. Consistently.
The Client
Matt and Kate.
Cronulla Pools, NSW Australia.
Matt and Kate are the husband and wife team behind Cronulla Pools, a custom pool building company based in Cronulla, NSW. In business since 2017, they specialise in residential custom pools. Bedcrete and tiles, built to a premium standard.
After nearly a decade in the industry, they had earned a strong reputation in their local area. But solid foundations don't always translate into the kind of authority that scales.
Session with KateGoogle Meet. Brand foundation session.
Live Strategy SessionDino presenting content strategy. Kate reviewing and giving direction on her preferences.
The Problem
They Were Building a Reputation.
Not a Brand.
They had content pillars, a following of around 9K, and occasional organic leads. On paper they were ahead of most competitors. But they had no content system. No consistent cadence. No process that made publishing feel sustainable.
Kate had been pouring energy into the design and aesthetic side. The look, the style, the visual identity. And while that matters, it was only the surface. What was missing was a deeper understanding of what Cronulla Pools actually meant in the minds of their audience.
A reputation is what people who already know your work say about you. A brand is what complete strangers believe about you before they ever meet you. It is active, intentional, and built.
The Process
Strategy and Execution. Ongoing.
Over 2 months. Three 90-minute Dino Branding Consultation sessions covering brand, strategy, and execution. Not a hand-off. Built together. Still in it.
01
Brand Foundation Sessions
Defining who Cronulla Pools is, what they stand for, and the specific associations they want to own in the minds of their audience.
02
Full Content Strategy and System
Content pillars, sub-niches, ideal viewer profile, posting cadence, complete dashboard, calendar, and an ongoing content pipeline.
03
Reframed What Branding Means
Shifting focus from design and aesthetics to the deeper psychological associations that drive trust, authority, and buying decisions.
04
Content Creation Support
Editing, scheduling, and monthly performance reporting so the system actually runs. Without relying on spare time or creative energy on demand.
05
Sustainable Content Cadence
Consistency became a compounding business asset rather than a burden. Publishing became a system, not a chore.
The Result
The Numbers.
→
After
10.7K
followers in 2 months
98.5K views in a single month. 40.1K organic reach. A content engine that runs on its own.
1,200 profile visits. Warm traffic exploring the brand before ever reaching out.
15 or more inbound leads every month from both Instagram and Facebook. Consistently.
A complete content system. Sustainable and no longer dependent on spare time or creative energy.
Qualified prospects reaching out pre-sold before the conversation even starts.
Analytics
The Insights.
The numbers behind the numbers.
Instagram analytics overview
Views and reach breakdown
Monthly content performance
Inbound DM Inquiries
The DMs.
Real inquiries from real people. Pre-sold before the conversation even starts.
Content Performance
The Content.
A content engine pulling hundreds of thousands of views. Organically.
40.2K views
36.1K views
22.4K views
20.7K views
17.6K views
17.5K views
"You're a star Dino, this is exactly what we need. Thank you."
Kate, Cronulla Pools
Ready to build a brand that works for you?
Book a free 30-minute brand foundation call. No pressure. Just clarity on where your brand stands and what it would take to get where you want to go.
Book your free call
